The term “gender” came to linguistics from anthropology in the early 70s of the twentieth century. For the first time G. Rubin used it in the article “Exchange of women. Notes on the “political economy” of the sex ” and is defined as “a set of conventions that entail a regulatory influence on the biological sex as an object of social activity “1, 108. The purpose of the term “gender” is demarcation of sociocultural (gender) and purely biological (sex) characteristics of a person 2, 7.
Gender should be viewed as a sociocultural category, which is regularly recreated in structures of linguistic awareness of the individual, due to the peculiarities of a particular culture and sociocultural norms, meaning that is a set of stereotypes and patterns of behavior, speech, which is proposed to society by representatives of both sexes. A gender stereotype is a separate type of stereotype, which reflects culturally and socially conditioned thoughts and presuppositions about indicators, attributes and norms of behavior of representatives of both sexes in the language. Each society in a certain period of its historical development forms stereotyped standards of femininity and masculinity, in other words, stereotypes of “typical woman” and “typical man”, that is, features, norms, roles, typical or desirable for those whom society singles out as men or women.