The human life is more and more advanced, compared to the throngs of life when people need to rest, relax to compensate for hours of fatigue. Nowadays when time is a very rare and difficult thing, so many people have to endure a short time to integrate into life, take care of their parents, parents who want to spend all the time. love for children. Walt Disney was born, with the creation of his company has produced many interesting entertainment, including cartoon is a spiritual food that people love not only children, but also people great.

The founder of Walt Disney (December 5, 1901 – December 15, 1966) was an American film producer, director, playwriter, voice actor, animator, businessman. Disney was famous in the entertainment industry throughout the 20th century. He is a co-founder of the Walt Disney Company. He is also an innovator in the field of animation and amusement parks.

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Walt Disney Company is the largest media and entertainment group in the world, earning $ 40.7 billion in 2011. Founded on October 16, 1923 by the Disney brothers Walt Disney and Roy Disney as the original Disney animation studio and renamed Walt Disney Company in 1929. From a small footprint, the company strengthened its position as a leader in the animation industry in the United States. The company also owns and operates ABC media, cable networks such as Disney channel, ESPN, ABC family; publish. The company also owns and licenses 11 entertainment businesses around the world.
Over the past 85 years, the Walt Disney Company has become a leading name in the entertainment industry. Disney is a symbol of creativity, avant-garde, honesty, optimism and quality. Disney is the world’s leading media company with the following business areas:
Interactive Media Group: Disney Interactive Studios, Disney Online, Disney online studios.
There is both a media network and a Disney media distributor contributing to the company’s growth.
With the current trend of fierce competition, there are many opportunities as well as open challenges for businesses, so companies must set up a proper and effective marketing strategy. But to be successful, a business must clearly identify its goals, directions, devise a reasonable path, and allocate resources optimally to ensure that the goals are met within the time allowed. And creating a strategy allows us to perfect that.


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