Marketing is mostly about identifying and meeting human and social needs. One of the perfect and a simple definition of marketing would be “meeting needs profitably”. Marketing is very important for any business in the 21st century. Managers sometimes think that marketing is “art of selling products”, but many people are surprised when they hear that selling is not the most important part of marketing. Selling is only the tip of the marketing iceberg. A social definition of marketing would be, Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others. (Kotler, 2012)
The company I choose for this report is Aston Martin. Aston Martin was crafted more than hundred years ago, they have had a talent for creating beautiful. This company was founded by Lionel Martin and Robert Bamford in 1913 in a small London Workshop, Aston Martin has since grown to become an internationally admired luxury brand, and this is also their aim to see Aston Martin in the best place. Their passion helped them to build hand built cars that were even faster, more powerful, thrilling, comfortable and more beautiful than the previous ones.