It is important to consider your tone. This is because the tone you use when writing business documents becomes the subject of the message and therefore the way you present yourself needs to be considered. Your tone is essentially your attitude that is being put across. It’s just as important to use the right tone in written as it is when verbally speaking as they both have an equal effect on the other participant. Thus meaning, depending on the situation, depends on how you should adjust how you’re coming across. For example, you need to know when to show confidence/assertion or when to be apologetic as well as conversational, to some extent, whilst still maintaining some sort of professionalism that you need to.