It is important for an enterprise to identify the technology required for its buisness to keep growing as technology is changing in order to widen their audience and keep their target customers beneath (Marian, 2000).
When coming to technology and innovation issues, Nintendo moves as fast as technology changes occur. Since players often purchase the game they want based on the features that the console offers. Nintendo succeeded by adapting its console’s with the features and needs its target audience desires . From history Nintendo has been the leader of hardware design, they were the first to feature shoulder buttons on the controller for the Super Nintendo, they implement joystick first, enabling gamers to have a hold on their games and this rendered the games more interesting even to casual gamers (Joshoua, Randolf, ; Bradley).
Nintendo has always been innovative continuously adding up new features on their existing product as well as creating a total new sort of product to target new audience.
At each steps forward, Nintendo continuously figured out a way to improve on their product by applying new technology as was the case for the Nintendo 3DS which opened up a new generation of gaming systems. Nintendo 3DS was the first game represented in 3D that was played without any glasses. Players would not need to bother themselves and could actually live the experience. This pretty much attracted interest, adding-up to the beautiful amazing graphics processing it offers.
Nintendo keenness to revisit old-fashioned technologies that many gamers thought outdated was one of the reason they are successful today. They did concentrate themselves on selecting the correct technologies that its target audience will apply, find it easy to use while having fun.
With the release of the wii, Nintendo showed to the world a new way to control a device through the use of the wii remote control. A new air for the gaming industry began.
Their way of integrating technology is just amazing, just like their latest product WII U Gamepad which has added a touch screen , a technology never used before in the video game world to control games. This relates that the games played on the Wii U will offer a player any way he wants to control the game . The gamer can choose to control the game using either buttons, knobs, Wii remote control or lately through the touch screen.