In general market segmentation, if correctly applied is about to understand the needs of customers. It is a process of splitting customers or market of potential customers into different groups or segments within which customers share a similar level of interests and needs.
In particular, retail sales have been growing for last two decades. Rising incomes, steady population Swedes’ large metropolitan regions are the most prosperous regions in the Europe. Swedes’ have the third highest disposable income in the Europe. Swedes’ are also recognised as the trend setter of traveling with curiosity in international brands.
Their ever-increasing means to satisfy that curiosity have already attracted many international brands but there is room for plenty more.
Sweden is well suited to new retail concepts, and opportunities exist in most segments. Consumers here welcome concepts that add diversity. The fact that Sweden has four distinct seasons creates demand for a wide range of products and services related to the home and leisure activities. Fashion, home renovation and outdoor activities, sports and other healthy pursuits are all popular segments.
Opportunities exist across the full range of retail segments from jewellery to juice and electronics to entertainment. Swedish retail sales and there is strong scope for growth. Options for international retailers range from greenfield projects to acquisitions of capital investment in or collaboration with Swedish retail and consumer goods companies.
The Swedish watch brand Mockberg finds its inspiration in the traditions of Swedish craftsmanship. The name itself comes from Mockberget a small mountain near Lake Silgan in Dalarna, middle of Sweden. Dalarna, which means “the valleys” in Swedish has long been the home of Sweden’s jewellery makers. Mockberg was founded with the vision to design accessories that combined traditional Swedish jewellery design with todays modern Scandinavian minimalism and functionality. Their Design and watches are handcrafted with exclusive materials high quality movements and classic design. The watches are designed to rest easily on your wrist. The strap is connected high on the case which is slightly shaped as a bowl a combination that gives you a feeling that the watch floats freely on your wrist and gives a three-dimensional impression removing friction of the strap against the wrist. It’s the details that matter. goldilocks Brand Video Growing up in Stockholm Sweden you are taught design with your first steps entering this world. From the buildings the Archipelago to homes furniture and wardrobes all living in a symbiosis of minimalism.. In spite of Mockberg ensure the opportunity to expand on that mission to involve watches.
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