In 2018, there are 7.5 billion people in the world, 4.1 billion are active internet users, 3.2 are social media users, and 2.9 billion are mobile social media users. Business companies are using social media platforms for their own benefit, to wide spread there content and provide positive outcomes for their company.
Throughout the years, communication has evolved into a renowned platform, through the innovation and improvement of the internet. The internet has transformed from searching for data, to a stage of mass communication through social media. Social Media has opened an astounding measure of opportunities for organizations to publicize, elevate and advertise themselves to clients, it has changed from a client relationship, to promoting, and marketing, in todays business world. With social media, businesses can raise from literally working in a garage, to becoming a major corporation. As social media continues to grow, many organizations and companies, incorporated social media into their daily business activities for brand development, networking, job opportunities, and wealth,
In todays society, social media marketing offers immense opportunities for brands to come out with their campaigns and commercials on a large scale. It is a stage for a vast majority of brands to draw in a variety of people, to catch their attention with an end goal to enhance their brand development. Social media tools, such as Facebook, Twitter, and Youtube have had a enormous impact on advertising and growth of companies. They have allowed customers to engage and give feedback of the brand, that can suggest opinions and even improvement for their content. Forbes magazine, on brand engagement states, “Social media is becoming more about the personal journey or experience than ever before. Fans want to be involved, not just sideline spectators…platforms have introduced live video features to increase individual participation and to take brand engagement to the next level. With live videos, consumers can feel closer to their favorite brands than ever before. Live videos are becoming their own genre of content, ranging from brief Q&A sessions to product releases — all with the intent to increase engagement and further brand loyalty” (Gray). Social media has found a way to engage brands with their consumers, this has helped businesses find loyal costumers. Live videos and online giveaways have increased the amount that consumers look at a businesses page and potentially recommend it to their mutual friends through ads.
Other than brand development, another important aspect of business on social media is networking. Networking
“In 2018, there expect 2.53 billion humans using smartphones internationally. The main purpose of the popularity of the smartphones is that smartphones are handy for users to get entry to diverse online services. Every day, humans use smartphones to text emails, log on social network media, along with Facebook, store non-public information, information and documents onto the clouds and many others. At some point of the use of smartphones, people likely shop their private information, photographs, and passwords into the websites and applications. So, these days, the smartphone isn’t only the best conversation tool for calling and texting, but a private assistant tool that is complete with private and private statistics. Obviously, the gadgets can’t be assured of entire protection. Unreliable and simple passwords and ubiquitous attackers gift severe threatens to users non-public and sensitive statistics saved at the gadgets. Consequently, imparting a reliable authentication to those gadgets is a crucial requirement”
“Passwords used to be the only option to authenticate people to access their devices. In recent years, more and more devices provide biometric sensors such as fingerprints or drawing on screen as alternative authentication options to unlock the devices, but still require passwords as the last help resource in case that biometric solutions fail to work with repeated tries. Even though, these new options cannot avoid the usability issue. A device still requires its user to repeatedly enter their passwords or pins, touch the screen with drawing, or place a finger on the fingerprint sensor. Therefore, how to minimize the usability issue of inconvenience is significant, essential but challenging. In this thesis work, we propose a non-password software-only solution which is a passive and continuous authentication. It does not rely on the traditional authentication inputs such as password or biometric information, but on user’s historical behaviors in using a device”
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“In recent years, technology companies such as Google and Apple provide more and more built-in sensors to increase user experiences. The larger amount of data collected by sensors in modeling user behavior to creates a lot of opportunities for improving mobile device security. We propose a multi-sensor-based authentication framework for smartphone users. The framework leverages accelerometer, orientation, and touch size data which are gathered from an Android smartphone, and then, it uses Hidden Markov Model to train a user’s figure gesture and handholding pattern, which is dynamically authenticate the legitimate user of the device and distinguish the user from other unauthorized users”