Groupe Ariel Sa Case Analysis
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This case discusses Cross-Border valuation of projects. This kind of analysis is common for companies that are operating in many countries. Groupe Ariel is one such company that is considering investing in a project in its own subsidiary in Mexico. The company manufactures and sells printers, copiers and other document production equipment in many countries. As far as, expansion into new markets is concerned, company is very slow in taking initiatives as compared to its competitors owing to the recent recession. But the management of the company believes that better durability and lower after-sales service costs of their products enable the company to build customer loyalty. The company is now considering replacing the manual equipment used for recycling in Mexico by new equipment that requires less material and labour costs. But, the uncertainty linked with certain macroeconomic factors like exchange rate, inflation and interest rate has made the valuation of the project very complex. Compute the NPV of Ariel-Mexico’s recycling equipment by counting incremental peso cash flows at a peso interest rate.
How should this NPV be translated into Euros? Assume expected future inflation for France is 3% per year. For the purpose of calculating NPV in Pesos, incremental cash flows of the project for the next 10 years should be calculated first. The initial outflow of cash flow at time “0” is the cost of new equipment. This cost is 3500,000 Pesos. The cash value of 175,000 Pesos obtained by selling the manual equipment should be subtracted from this amount to come up with the net out flow. As far as, the inflows of cash for next 10 years are concerned, they can be calculated by taking the difference of the cost of operating both manual and new equipments. The tax savings owing to the depreciation of the new equipment can be calculated by multiplying the corporate tax rate of 35% with the amount of depreciation each year. These amounts of tax savings should be added to the incremental cost savings for each year to come up with the total cash inflows. The present value of all these cash inflows and outflows can be calculated by discounting them at 12.19%.
This rate is calculated by assuming that the purchasing power parity holds in this scenario. The company can do the feasibility analysis by looking at both from the subsidiary’s and parent’s perspective by assuming that the purchasing power parity holds. Hence, this rate can be regarded as opportunity cost of investment because it is the second best alternative for the company for investment purposes. So, the NPV can be calculated by taking the sum of present values of all the cash flows. This NPV comes out to be 3,703,176 Pesos. This NPV value can be converted into Euros by dividing the NPV value by the spot exchange rate. The spot exchange rate is 15.99 MXN/EURO. Hence, by dividing 3,703,176 by 15.99, NPV value in terms of Euro comes out to be 231,593 Euros.
Compute the NPV in €s by translating future peso cash flows into €s at expected future spot rates. Note Ariel’s € hurdle rate for this asset class was 8%. Annual inflation rates are expected to be 7% in Mexico and 3% in France. NPV calculated for this scenario comes out to be 231,507 Euros. The first thing required for calculating NPV in Euro is the forward premium. It is calculated by adding 1 to the inflation rates of France and Mexico respectively, and then by taking their ratio. This ratio comes out to be 1.0388. This ratio is then multiplied by current exchange rate of 15.99 MXN/EURO for every year. This exercise gives the prediction of exchange rates for next 10 years. The cash flows in pesos are then converted into Euros by dividing them by the relevant exchange rate. Once the cash flows are obtained in Euros, their present values can be calculated by using the hurdle rate of 8% as the discount rate. NPV can then be obtained by taking the sum of present values of all the cash flows. Compare the two sets of calculations and the corresponding NPVs.
How and why do they differ? Which approach should Arno Martin use? Relate your answer to the textbook’s treatment of parity disequilibria in capital budgeting. NPV calculated for the first question is higher than that calculated for the second question. The difference (231593-231507) is 86 Euros. This difference explains that the project has more value for investors in Mexico. The value addition of this project is more to the subsidiary of the company in Mexico as compared to the parent company in France. Hence, the company should hedge the foreign exchange risk to reduce exposure to the currency risk. Hedging provides the company with higher expected value and lower risk. Suppose Mexican inflation is projected at 3% instead of 7% per year. Assume French inflation remains at 3%. How does this affect the NPV calculations? If, the inflation rate for both the countries remains the same i.e. 3%, then in that case, the forward premium comes out to be 1.
Hence effectively, the exchange rate remains the same for next 10 years i.e. 15.99 MXN/EURO. By dividing the cash flows in Pesos by this exchange rate for every year, cash flows in Euros are obtained calculated for this scenario. These cash flows are then discounted at the hurdle rate of 8% used for assets in France by the company. The present value of these cash flows is then added to come up with the NPV. This value comes out to be 332,459 Euros. Hence, the value of NPV has increased by decreasing the inflation rate of France in the analysis. Since, the inflation rate is the same in both countries, exchange rate also remains the same and the values of cash flows in Euro terms come out higher for every year. Suppose Ariel expects a significant real depreciation of the peso against the Euro. How should Martin incorporate this expectation into his NPV analysis? For simplicity, assume inflation is expected to be 3% in each country.
What is its effect on NPV under each of the approaches in questions 1 and 2? This expectation of a real depreciation of Peso against Euro is essentially an exchange risk. Real depreciation of Peso against Euro means a greater exchange rate. Hence, this aspect can be incorporated in our analysis by increasing the exchange rate for every year that reflects the real depreciation in value of Peso. This change will not have any effect on the NPV calculated in Pesos. However, since the cash flows for NPV calculation in Euros are obtained by dividing the cash flows in pesos with the exchange rate, their value in Euros will be lower. Therefore, NPV of these cash inflows and outflows should be less. Firms can face violations of the parity conditions in addition to the parity violation in Question 5. What might these violations be, and what might be their consequences? Besides real depreciation in the exchange rate, there are many other ways in which parity conditions can be violated.
Any sort of risk that is unique and effects businesses more in one country than another leads to the violation of parity conditions. Risks like political risk and exchange risk may lead to the violation of law of one price. These risks emerge from changes in government policies related to tariffs, quotas, trade agreements and inflation. These violations make the valuation of international projects more complex. The local perspective of a project in a country may be lead to very different conclusions as compared to an international. So, a project may prove to be very profitable for a local investor, but the same project may not be as attractive for an international investor. Similarly, some projects appear good for an international investor while a local investor may incur losses by investing in the same project. Are there any real options embedded in Ariel’s decision? What is a real option, anyway? Yes, there is a real option embedded in Ariel’s decision.
This real option refers to the option of replacing the manual equipment by the new equipment to increase the profitability. Real options are similar to the options of financial markets as far as the option of investing, or abandoning is concerned. Real options essentially mean having the real and tangible option of accepting or leaving a project if circumstances change. NPV analysis ignores this option and hence it is normally regarded as a more conservative capital budgeting technique. Just as, a call premium or put premium is the price of having the option, initial investment is the cost of real option. When an option is in the money, it means that the option holder can earn that amount by exercising the option. Similarly, in case of real options, a positive NPV refers to the value addition if the project is accepted. Should Group Ariel approve the equipment to purchase?
A positive NPV of a project means that the project will give a return higher than the hurdle rate and the dollar value of NPV is the value addition to the company. The NPV in all the scenarios has a significant positive value. Hence, the company should approve the equipment purchase because the project adds value to the company. As far as, exchange risk is concerned, it can be minimized by the parent company through hedging. If the firm does not choose to hedge, then the discount rate should be adjusted upwards to reflect higher risk.

Groupe Ariel SA—-Parity Conditions and Cross-Border Valuation
Should Groupe Ariel approve the equipment purchase?
Inflation rate for France 3%, for Mexican 3%
Interest rate is 8%
S(MXN/€) = 15.99,
2009 F (MXN/€) = 22
2010-2018 F (MXN/€) = 25

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Method 1
NPV(€) =
110,691.60

Method 2
NPV(€) =
-693.07

NPVs are positive.

IRP ; PPP hold

NPVs are approximately the same

Approve the project !

Part 1
Conclusion
Inflation rate for France 3%, for Mexican 3%
Interest rate is 8%
S(MXN/€) = F (MXN/€) = 15.99

Both methods
NPV(

) = 110,691.60

Greater NPVs.

IRP ; PPP hold

NPVs are approximately the same

Approve the project!
Groupe Ariel SA
—-Team 6
How should Groupe Ariel finance the project? In pesos or in Euros?
Will this affect your conclusions on whether Groupe Ariel should approve the project?
Case Study Question 6
—-Group 6
Inflation rate for France 3%, for Mexico 7%
Interest rate in France 8%, in Mexico 12.19%
S (MXN/€
)
= 15.99

Method 1
NPV ?€? = NPV ?MXN? /15.99
=
92,553.55

Method 2
NPV ?€? =
92,495.19

Part 3 Conclusion
Part 2 Conclusion
IRP ; PPP DO NOT hold

NPV is negative in method 2

Approve the project in Pesos!
Part 1
Part 2
Part 3

Ariel-Mexico
Wholly owned subsidiary in Monterrey, Mexico
Operate a manufacturing facility and regional sales office
Increased demand for recycled printer and toner cartridges
Investment Proposal
Replace manual printer and toner cartridge recycling process with automated machinery

Cost: 3,500,000 pesos (220,000 euros),
fully installed
Savings: labor and material
-Requires 3-4 laborers rather than 10
-Eliminates human error
-Occupies less space
-Minimal maintenance expenses

Other Points to Consider
-Does not significantly affect working capital
-10 year life, depreciating under straight-line method
-Mexico tax rate = 35%
-Hurdle Rate = 8%
Exchange Rate= MXN15.99/EUR
MXN20/EUR in 2011
MXN25/EUR from 2013-2018
Old Equipment Book Value = 250,000 pesos
Old Equipment Market Value= 175,000 pesos
Peso NPV
EURO NPV
NPV- Projected Future Exchange Rates
Conclusions:
Should Groupe Ariel approve or deny the proposed investment?
Conclusions:
Yes- Groupe Ariel should
approve the proposed investment.

The NPV was positive for all scenarios
Discussion:
What else might Groupe Ariel consider in its decision to approve or deny the proposed investment?

x

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