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Following quality, consumer satisfaction, and consumer loyalty, consumer perceived value (CPV) is now the most important consumer attractive management practice which is drawing the significant interest of marketing researchers (Carlos Fandos Roig et al., 2006; Chahal & Kumari, 2012; Z. Chen & Dubinsky, 2003; Davis & Hodges, 2012; Eid & El-Gohary, 2015; El-Adly & Eid, 2015). Because the identification and creation of value ensures organizations to develop continuous stream of products and services that offer unique and compelling benefits to their consumers and build long-term relationship, leading to continuous growth and profitability (Chahal & Kumari, 2012).
Following quality, consumer satisfaction, and consumer loyalty, consumer perceived value (CPV) is now the most important consumer attractive management practice which is drawing the significant interest of marketing researchers (Carlos Fandos Roig et al., 2006; Chahal & Kumari, 2012; Z. Chen & Dubinsky, 2003; Davis & Hodges, 2012; Eid & El-Gohary, 2015; El-Adly & Eid, 2015). Because the identification and creation of value ensures organizations to develop continuous stream of products and services that offer unique and compelling benefits to their consumers and build long-term relationship, leading to continuous growth and profitability (Chahal & Kumari, 2012).

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