City of Elmina has a strategy route
expressway that township will be linking
by Damansara-Shah Alam Highway (DASH) for upcoming development to
connect from Shah Alam to Mutiara Damansara, Kota Damansara and Subang area.
Residents of City of Elmina may have their first impression thinking that the
distances were too far from their working places such as the city area, they
may take longer time to reach their working places and it brings inconvenience
to the residents. However, it actually takes about twenty to thirty minutes to
arrive at the City centre by using the Damansara-Shah Alam Highway (DASH)(Star2,2017).
The extension highway is one of the strategies of City of Elmina to increase
the number of buyers to live in the township.
Futhermore, some buyers chose to be
part of the residents of City of Elmina because of want to enjoy and experience
the greener environment, this is because City of Elmina is a township that is
being surrounded by the greeneries(Star2,2017).
They may go to work in the city using the highway and come back to City of
Elmina without spending too much time. The customers of City of Elmina have
more time to rest and at the same time keeping a healthy lifestyle. City of
Elmina provides residents with a work-life balance, which it is a significant
competitive strategy to City of Elmina. Therefore, the highway provides a huge
advantage to the residents who are working in Kuala Lumpur, Kota Damansara and
Sime Darby had also requested the Suruhanjaya Pengangkutan Awam Darat
(SPAD) for the extension of the MRT Sungai Buloh to Kajang line to the City of
Sime Darby will provide a location to build MRT station for transport
development. If a MRT station is built around the township area; it provides a
competitive strategy to Sime Darby property because MRT provide conveniences to
their residents as well as the citizens as they are able to reach to City of
Elmina by using public transport. Other township area such as Desa Park City
does not provide residents with public transport, thus, leading every resident
to drive to work every day(Star2,2017).
The development of MRT could
attract more residents to City of Elmina as they do not rely on driving their
own car to work or to other places which are reachable by public transport. It
may reduce the burden on car petrols and maintenance(Star2,2017).
This strategy could help to reduce vehicle emission and pollution to the
environment. Then, Sime Darby is able to pursue environmental friendly approach
in City of Elmina. Therefore, customers of City of Elmina are able to reach the
destination such as Kota Damansara, Kuala Lumpur area, Cheras area and Kajang