Business internationalization remains a controversial subject. For some authors, internationalization is not an indicator of globalization, but rather an expression of regionalization (Schmid & Kotulla, 2011). Nevertheless, the relevance of business internationalization research is growing because companies are globalizing their operations and international management is becoming central to business practices (Zhang, Beatty, & Walsh, 2008). International management research aims to identify how cultural differences influence companies (Soares, Farhangmehr, & Shoham, 2007). Recognizing cultural influence is only superficial, however, because this recognition is insufficient to explain how cultural differences actually influence company management. Thomas (2008) examines this issue under the assumption that cultural influences emerge through a number of mechanisms and intermediate behaviors. These mechanisms relate to how entrepreneurs think, evaluate situations, and respond to challenges depending on their cultural backgrounds.


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