SEO Trends to Watch Out For in 2018


With 2018 right
around the corner, there are several SEO trends that are expected to dominate
the landscape in the immediate future. If 2017 was a banner year in the world
of search engines, 2018 is poised to possibly reinvent and restructure in ways
never seen before. Several of these trends have made their way into the
mainstream in the last couple of years and are gaining importance among even
the most casual users. As a complex science that is constantly undergoing
change, it is more important now than ever before to know how to acclimate to
the rules and guidelines of the game. Search engines have been configurated to
maximize the quality of each search result, with these trends guaranteed to
impact the upcoming year in a major way.

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The Comeuppance
of SERP Features


If you are of the
opinion that a high organic ranking is the most efficient way to generate
traffic, it is worth nothing that SERP features are continuing to catch the
attention of web surfers and generate click from other organic listings. Google
SERP has undergone a considerable evolution, which has allowed users to track
ratings and monitor features showing up for keywords and rob you of precious
traffic. With the Rank Tracker feature via SEO PowerSuite, users have the power
to track 15 SERP features with rankings in green highlights. By utilizing the
SERP Analysis feature, users have the power to gauge SERP feature volatility on
a daily basis to track the progress as deemed necessary.


Structured Data


With the
assistance of structured data, it is possible to elevate and enhance search
listings in many ways by formatting HTML using a specific vocabulary that can
be displayed in SERPs. Utilizing rich snippets can increase the click-through
rate (CTR) of listings up to 30%, and with more diversity and layers involved
in current search results, it is all the more important to stand out from a
crowded field of competition.


Voice Search


If you’ve been on the fence about how vital voice search will be
to the future of technology, it can no longer be denied that its impact
continues to rise exponentially. Currently, Google reports 40% of adults and
55% of teens are using voice search on a daily basis, with the ratio becoming
the predominant way to search online. With voice search, it is necessary to use
normal sentences instead of lingo and slang and transforming the manner in
which people communicate with one another as well as process information. The
job market has seen a marked rise in digital assistants that are intricately
changing the way search queries are executed, with 1 of 5 searches coming from
voice queries. This dramatic change in the market is only the beginning, with
more dramatic shifts and expansion expected in voice search in 2018. As an
integral part of SEO strategy, voice search necessitates focusing on natural
language that matches the conversational tone of the user. There are more
people using their mobile devices for quick answers as accuracy continues to
improve in digital assistants. Businesses will be able to access new data, with
the expansion of voice search expected to expand more with integration in smart
home hubs. Digital assistants have moved beyond smartphones and taken advantage
of the market to produce content rich SEO and content that connects specific
brands with interested users that is useful and relevant.


The Importance
of Linkless Backlinks

Across several
years, links have been considered the most important trust signal in regards to
search engines, but those times are nearly a thing of the past as linkless
mentions are on the verge of carrying just as much weight. There are already
search engines that are utilizing unlinked mentions to generate improved
rankings and determining the authority of a site. It is only a matter of time
before Google is known for using the same methods for their own rankings.

Artificial Intelligence


Machine learning and artificial intelligence are transforming the
way search results get ranked, with the ascent of digital assistants and voice
search offering the ideal conditions to develop AI and endorse SEO strategies
that remain atop of the latest trends. Both Google’s deep learning
algorithm and RankBrain are predicted to dramatically affect search landscapes.
While there are some search practices that are increasingly more relevant than
others, currently there is no standardized way to optimize for RainBrain. What
is crystal clear is the Google’s intentions to develop in this particular area
as innovations loom in the near future, so expect to see even more changes in
2018 in the area of machine learning and artificial intelligence.


The Innovation of
Visual Search


If voice search
is emerging as a powerhouse trend, then visual search is just as exciting an
area of technological innovation that takes searching to an entirely new level.
With the internet becoming more of a visual medium, it is becoming that much
more important to explore and elevate the power and potential of visual search.
There are several major companies in the world of tech such as Pinterest, Bing,
and Google that have made impactful investments in search engine development
that are powerful to fully capitalize on this current trend. The way in which
visual content is consumed is one of the areas to be taken into consideration
for SEO strategy in 2018. With visuals that are richer and more engaging, with
the utilization of innovation and neuroscience to produce a competitive market
that remains interesting and appealing. Naturally, as competition continues to
increase, companies are acknowledging the potential of what a visual search can
be, with many brands focusing on the optimization of visual content for the
purpose of SEO.




As an industry
that thrives on change and reinvention, expect companies to continue using all
of their expertise to use search engine results that are personalized and yield
page speeds that are extremely fast. These current trends will force websites
to become more web-friendly and filled with language that is conversational,
normal, and word-rich.






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